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AI and LLMsOct 29, 2026, 6:30 AM ET8 min read

Google Search growth slowed to 12% as AI Mode earned less per search

Alphabet's third quarter shows record query growth but the slowest Search revenue growth this year, and Google named lower AI Mode monetization as one cause. It is now putting ads into AI Mode follow-up questions. Here is what changed for B2B marketers.

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